This year winners are definitely command the great respect.
As for the founders, they are great marketing people.
However, one should not forget that Google and Facebook both came out NSA (Nation security Agency) and supported & guided by their media and security industry associates.
After all US government likes to observe and track people all around world. Consequently, it should not be a surprise that senior military & security industry people do not have Facebook accounts and do not use Google for Internet activities.