econo, do you think AMD will miss anything by missing the back-to-school crowd with Athlon64? I'm not convinced they would even be interested. A64 will be high-end consumer stuff when it's intro'd, and most back to school buyers are not going to pay top dollar for the kids' PCs. I think they will do just fine where the intro is placed now, as long as it's a volume intro, and well advertised, whether commercially or by word of mouth.
Paul