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dmiodfuerza

02/19/13 8:09 AM

#53028 RE: moneycents #53027

Thanks, the analysis was started by Scapa which created a model spreadsheet based on demand (as opposed to number of retailers carrying the product). Model was based on dog population being 78 million dogs, using demand on the dog market at under 1% for Nutrabars and 1% for Pawtizer. So far demand for Nutrabars looking like it will meet and/or exceed the model used.