The timing of this program is good because it comes before a NASDAQ uplisting.
It gets potential upscale investors chattering about an early boost in PPS right after they uplist and report all time high revenues.
Things are looking so much better for MP and this program is one more formalized way to get investors seriously interested in investing in MP as opposed to trading in the $4 to $6 range.
This is their way of kicking the price higher than that comfortable oscillation range that many traders would like to keep it in.