I get the point and the can does have a bit of a "natural light" look..:)Natural Light still sells very NICE though and who has not passed out by a camp fire with one in hand?:)
They are trying a different branding approach,instead of a fancy bottle in a head shop or a "whole food" type of foo foo drink.Seems to be making a nice stamp on the market.I will take the dirty south as the first major foothold and spread out.Lots of consumers out here(as you know) and if it WORKS and tastes good we will ALL try one at some point.
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