That "news" you are referring to is nice, but its not what I am expecting. A new project, website, or new acquisition is something that will really drive their growth.
Perhaps "shareholder update" would be a better way of putting it.
But you are correct that many hundreds of thousands receive free updates about Datpiff on a daily or hourly basis via Facebook and Twitter.
And perhaps more important than what the company is telling us is what the company is telling to Wall Street. On that front, the company is keeping quiet until "all systems are go".