Dicks is an all-sports chain store with a large golf section. Who is Fuse's biggest endorser? Tiger Woods, the top golfer in the world. That is smart marketing. Go to Dick's to buy what tiger uses, clubs, balls, and supplements. They are also on Amazon (I ordered and received from them) and in GNC the top fitness supplement retailer in US.
They are placing their product in stores in which people will know what it is. Joe Schmoe walking into CVS will not know what it is. An avid golfer walking into Dick's will recognize the symbol from Tiger's bag.
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