I've worked on a college campus for four years now, and have seen the popularity in leggings soar during that time. I feel a marketing campaign designed to target that demographic would be a great first step.
These are awesome ideas, Nabbbss and Ferrari !! Why didn't we think of this before? Great thinking, guys!
Seriously, once they get the distribution infrastructure in place, and the capital for a 3rd store, they should definitely open on college campusses. Start with some major university in LA, then spread like wildfire across the country.
Now you've got me more excited about the possibilities of brick-and-mortar stores. Hope these ideas get through to DA and his team.
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