Actually, many wish SGCP had done MORE advertising and or Press Releases, not less.
SGCP didn't pump it. Who said SGCP was a P+D? The typical P+D model is a quick hitter. In and out. SGCP has been around a long time now and doesn't fit that model at all.
At this point, it would take a unique talent for "People lose their hard earn money" when SGCP isn't even trading LoL!