Pro - they lost money in their fiscal Q1 and the CEO resigned. Throw in the mix that they barely avoided delisting from NASDAQ and you've got the recipe for that ugly drop in August....
Let's be clear.....of ALL of the gaming co's you could own..ATAR is probably the WORST. However, the holidays are approaching and you might hear more "XBOX 360 Shortage" stories than "Bird Flu" stories on the news for the next month or so!
Combine the news stories with folks who will be looking for a cheap way to play the XBOX hype and ATAR now looks good. Kind of like putting perfume on a pig if you will.
MOST IMPORTANT ------ Don't buy a share until it breaks above $1.45!!!!! I'll keep an eye on it.....
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