Elmer, try again -
One of the highlights was the announcement of the Athlon 64 for September 2003 in conjunction with the desktop platform. This means that the 64-bit Athlon (Claw Hammer) definitely won't be available until Christmas at the earliest.
You know better than that.
Ship in September means end user product for the holiday season, Thanksgiving onwards. Always meant that. Always will. In order to have end user product in September, they have to be shipping in July. <yawn>