Much like the previously discussed potential military applications, the concept of "portability" is attractive for many reasons. Gatorade already distributes electrolytes in a packet, but it has to be added to a bottle of water. A "drop" from Fuse or by a licensee is going to be preferable because of its compact delivery system. It's cheaper to transport and store. Fuse has made it clear that licensing is a preferred means of benefiting from the science. I used Gatorade as an example because when Fuse products become widely used in training situations in the NBA, NFL, NHL and MLB you can be sure the big boys (including Pepsi, Coke) will either look at licensing or acquisition to add "the science" to their portfolio. The competition won't want another brand in the buildings of the teams they sponsor.
Glad to see you were able to get the point Rick85.
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