Heard this same stuff last year at about this time. Just wait until the Masters, this stock is going through the roof!!! Remember that? Then it was the Open. No impact there at all either. By the time the PGA rolled around, most realized it wasn't going to do anything for the stock, that the bag is the focus of the broadcast exactly 0% of the time and it maybe gets a few seconds of airtime and the only people that notice are those who are specifically looking for it. And that there is a 0% chance Tiger plugs Fuse in one of his post-round interviews (which, comically, some people on here thought he would do. LOL!)
The company name on the bag means next to nothing if it isn't accompanied by TV and print advertising.