The "buy back" is certainly debatable.
> BBDA clearly benefits from a low, declining PPS to maximize their out-of-pocket expense to execute said buy-back.
> This PPS decline, of course, plays perfectly into the hands of those folks who profit from a down turn and a downward slope.
> And, long term shareholders must endure an extended period of a "dead money" investment as they wait for an expected upturn in the wake of the executed buy-back.
This why we there is so much angst.
Who are the folks that benefit from a downward PPS slope (in general terms)?