Thanks for the reply, and this speaks directly to the inquiry I posed to the board, and to IR. Let me give you an example:
We have a "sports bar" in town here. (I'm VERY rural, so I use these "city" terms VERY loosely). Our "sports bar" serves it's own made wings.
I could go in there and probably convince the owner to put DFW on the menu. We graduated together, I know him good and he's always looking for another "get em in the door" idea.
Now, this "sports bar" is well known for it's Saturday night fights, lower than low class clientele, and it's "homey" decor. (Read as: I don't think my dog would even want to eat in there...)
Is this the kind of place that DFW wants it's name associated with? I don't think so. So, my question was, and is, are there safeguards or stipulations that go along with the co-branding, or is this just, "we'll take the good and the bad, and hope the good outweighs the bad".
To me, it's a legitimate and relevant question and issue, and I don't think that it is demanding of backhanded or slight remarks. As a shareholder I have the right to ask and become informed and no one has the prerogative to diminish that. Maybe I don't own as many shares as the next guy, but that does not requite me to a position of being ignorant about what I own, or having the right to ask on a public forum.
Best of luck.
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