that is sooo true! I know people that go to Starbucks every single freaking day and I think are they nuts???? why would you spend 5.00 for a cup of coffee every day??? but they do! lol wouldn't a nice bottle of water you can drink during the day be a lot healthier??? if people like it, doesn't matter how much it costs... I hate anything in the can or plastic bottle... has to be a glass bottle... if I am out, I grab a Snapple tea in the bottle... so if people like it and want it they will buy it... but if someone drank a bottle a day thats 150.00 a month! hmmm will be interesting...