I'm betting Q4'12 and Q1'13 will show a substantial increase in revenues. The big push for sales really didn't even start until 10-2012, am I the only one that sees this?
Imo I think this one is well worth either holding, trading, or at least watching closely until Q1'13 sales numbers r known. But I don't think the interest will die off here any time soon.
Remember too we have more national exposure coming up soon, and yes the pps may fall again, but the real question is; was there sales gained?