I don't think Joel is the problem here. He is a marketing consultant and I am sure he has some good ideas. Everyone likes the design of the bars and packaging etc. The problem is with how the company has been run financially. I have spoken with Joela few times also. I suggest in the fall that AAPT send representatives to the huge pet care show in Chicago, and he thought it was a good idea, but said that there wasn't enough stores with product on the shelves. Then when I spoke with Barry today he talked about firing the PR person since she wasn't getting the name out big enough onto morning TV shows and the like. I mentioned that I had thought the placement in Dec on the news show was great, but the problem was that once people saw that, they would not be able to get to the store and buy the nutrabars. When asked if they were shipping, he said yes. When asked if they had Purchase orders, he sorta hedged and said "any information on Purchase orders will be in a PR." He is in Kansas and "too busy packaging nutrabars to read the investor letter." (Yes, he actually told me that!) Oh I asked if they had hired someone else to do PR, since Julie was out, and he said, "we are interviewing some large firms." So it looks like right now we have no PR, no IR, no controller and the CEO is busy packaging bars at the plant in KS. What a fun day was had by all.
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