That "sophisticated" point of view that leads its holders to insult others by calling them naive assures its own doom.
As the company advances step by step toward the objective of proving that viricides work in humans all they can do is pathetically weep about how we are not there yet and therefore will probably never get there.
It's sad and enlightening. Read the history of any great disruptive technology and you find this battle between the constructively naive and the fruitless sophisticates played out over and over.
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