You have it right except for the CEO. Wrong company. It's the guy that was at the shows doing work for BBDA. The same company that put out a PR years ago saying they were putting out an enzyme drink in partnership with BBDA and were marketing in Mexico. None of it happened, of course.
"Thoughts" you got burned on the r/s and are very very sad, you totally disregard the fact the product IS ACTIALLY SELLING! Maybe the manager I talked to is part of the scam idk, time will tell.