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leverage102

12/21/12 4:54 PM

#110397 RE: SirSmokesAlot #110395

Rapid Fire Marketing Announces Michael Levinsohn, Esq. Appointed to Advisory Board for Medical Cannabis Management



Rapid Fire Marketing (PINKSHEETS: RFMK) ("the Company") a developer, producer and of vapor inhaler products, announced today that its wholly-owned subsidiary, Medical Cannabis Management (MCM), is proud to announce that it has appointed attorney, Michael Levinsohn, to serve on the Advisory Board of the Company effective immediately.
Levinsohn will advise MCM on the overall business strategy, licensing, branding, compliance and expansion efforts related to the various medical marijuana and hemp-related portfolio companies associated with Rapid Fire Marketing and MCM.

Michael Levinsohn is a Los Angeles-based civil rights and criminal defense attorney, specializing in medical marijuana, who has successfully litigated several high profile cases throughout California. Levinsohn earned his law degree from University of Minnesota, Minneapolis, Minnesota, J.D., 1989 and has been licensed in California since 1990.

Levinsohn worked as a public defender his first two years in San Diego, trying approximately 30 jury and bench trials, and subsequently became a criminal defense attorney in private practice. To date he has tried over sixty jury trials with a success rate well over fifty percent.

Levinsohn recently made national news on the Daisy Bram case by representing her pro bono. In an historic move with Levinsohn's help, Daisy fought a child dependency case in the Butte County California Juvenile Court, and won back her children in record time. Bram was allowed to continue using medical cannabis, and her case is completely closed with the Child Protective Service. Bram is now suing CPS for taking her children wrongfully.

Levinsohn said, "I learned about Cheryl's company, as well as the reality series she is producing evolving around the industry, and reached out to her. Cheryl is a visionary on the cutting edge of building a super brand in the cannabis industry. Credibility is the key. Cheryl has earned her place as an activist and business leader in this rapidly growing community. It is an honor and a privilege to be part of the advisory board. I can't wait to be a part of the vision."

"My passion in building RFMK and MCM is obvious to most observers. The key to success is striving to identify those exceptional individuals that will help forge the path that will take us into the new era of expansion with medical cannabis and hemp-related businesses and products," said Cheryl Shuman, spokesperson for the company.

Shuman continued, "We are very excited to name Michael Levinsohn to our Advisory Board and look forward to the leadership that he will bring to the Company. His legal expertise, business contacts in the cannabis industry and insight will be invaluable as we continue to grow our footprint throughout the US and around the world."

Investor Signup future Press Release Distribution by e-Mail

Shareholders and interested investors are invited to be added to the corporate e-mail database for future press releases and industry updates by signing up on the website or by sending an e-mail with "RFMK" in the subject line to investorrelations@mindspring.com

About Rapid Fire Marketing, Inc.

Rapid Fire Marketing, Inc. is a developer, producer and of vapor inhaler products. The Vapor Inhaler (V.I.) is an innovative and disruptive technology for medical cannabis patients and nicotine and herb users around the world. Rapid Fire Marketing's Vapor Inhalers are smokeless and nearly odor-free giving the "smoker" the flexibility to enjoy use of its units in public places and without the well-known negative health effects of actual smoking. Because the vapor is free of harmful tar, carcinogenic substances and combustion gases present in regular smoking, the Company's vapor inhaler technology will be expanded to include a smoke cessation vapor inhaler that will assist smokers in quitting their habit -- a very large potential market. Please visit http://rapid-fire-marketing.com/ and www.thecannacig.com and RFMK's wholly-owned subsidiary Medical Cannabis Management at http://medicalcannabismanagement.com/.

Safe Harbor:

From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

CONTACTS:



MEDIA:

Cheryl Shuman

Director of Celebrity, Media & Public Relations


Cheryl.Shuman@GreenAssetInc.com



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leverage102

12/21/12 5:02 PM

#110398 RE: SirSmokesAlot #110395

GO Cheryl Shuman The Toke Smelled Round the World http://t.co/BGuGlBRx

GLTY !!!

Happy Holidays!!!

Levs
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leverage102

12/21/12 5:10 PM

#110399 RE: SirSmokesAlot #110395

Rumor has it Cheryl Shuman and RFMK AQUIRED WEEDMAPS!! NEWS MONDAY !!

December 19, 2012
SearchCore Strikes Deal to Sell Dispensary Listing Site WeedMaps, Plans to Exit Cannabis Industry
Tags: medical marijuana acquisition, searchcore, weedmaps

SearchCore – one of the few publicly traded companies involved in the medical marijuana industry – has signed an agreement to sell MMJ heavyweight WeedMaps Media Inc. to an undisclosed buyer. The price tag: $3.75 million and the assumption of more than $8 million in obligations.

It’s unclear if the sale will lead to any immediate changes to WeedMaps, an online listing and review site that hundreds of dispensaries across the country use to connect with patients.

The development is interesting for several reasons:

#1. With the sale, SearchCore says it will effectively exit the medical marijuana business.

The company, which provides Internet marketing services, plans to focus on other areas including the recreational sports, manufactured homes and tattoo industries. However, its website still shows that it owns two other MMJ companies – SafeAccessMD and MMJMenu. Officials did not return emails and calls for comment, so it’s unclear what the company’s plans are for those firms. SearchCore spent the last two years acquiring and consolidating MMJ companies to, as it says, “quickly become the largest publicly traded company in the medicinal cannabis industry.” Its decision to exit the industry, therefore, is somewhat puzzling.

#2. The timing of the sale is notable.

WeedMaps is one of the most well-known companies in the medical marijuana space, as it has become the premier dispensary listing service/directory. On one hand, it’s understandable why SearchCore would want to sell the company now: The MMJ industry has been reeling from a federal crackdown, and hundreds of dispensaries have closed this year. Several industry insiders have privately questioned the health of WeedMaps, given that it lost a sizable chunk of its client base in the turmoil. So perhaps SearchCore wants to move into industries that are more stable.

On the other hand, there’s a huge amount of optimism surrounding the cannabis industry in general now that Colorado and Washington have legalized marijuana. Many observers and investors are banking on rapid growth, and it seems WeedMaps is poised to capitalize on the market for recreational users.

#3. SearchCore is downsizing as a result of the sale, saying in a press release that it has “moved to a smaller headquarters facility with a smaller workforce in order to more closely align our expense structure with our near term revenue opportunity.”

The company’s abrupt about-face is all the more interesting because it seemed to be making progress financially. It reported a 21% spike in revenues during the third quarter and a solid increase in net income (which hit $1 million for the three-month period) as well as improved operating performance. However, its cash position dwindled to $800,000 from $1.5 million at the end of last year , while its debt rose to $8.6 million from $7.1 million. Its stock price has also suffered. It is now trading at about 45 cents a share, down significantly from its 52-week high of $1.59

#4. SearchCore does not reveal the buyer in its press release.

As part of the deal, the company will receive a $3 million secured promissory note, a reduction of over $8 million in liabilities “related to its obligations to previous SearchCore principals” and $750,000 in cash. The buyers will also take over SearchCore’s office lease in Newport Beach, California. The wording indicates that the sale could in fact be to those previous SearchCore principals, although an outside company or investors might have agreed to assume that debt.

Expect to hear more about these types of deals in general as more investors and companies look to enter the marijuana industry.

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leverage102

12/21/12 5:22 PM

#110401 RE: SirSmokesAlot #110395

RFMK Developers & Producers of the FINEST Vapor Inhalers Products!! CANNAcig, Cumulus http://t.co/zRCaIzt9 http://t.co/RBMZ6b3P

Vapor Inhalers: CANNAcig, Pocket Puffer and Project V
ht.ly
Rapid Fire Marketing is a producer and distributor of personal vapor inhaler products including the CANNAcig, Poc

HAPPY HOLIDAYS!!