Replies to post #154314 on Biotech Values

[glass_half_full]

Iclusig

this is absolutely the worst brand name for a drug that i have ever heard

Yeah. I asked around, and it turns out that the FDA didn't like the original proposed names:

Berger's Awesome-tacular Curez-All

SprySingaVec

Dr. Cortez Brand Snake Oil

Lethal, Lethal Sarin

Harvey's Bristol Cream

;-\

[iandy]

I assume Harvey likes the name Iclusig. Including myself, there are at least two people who like the name.

I don't detect any negative connotations.
The words inclusive and significant come to mind.
Iclu brings the phrase "I've got a clue" to mind.
It's easy to remember and not difficult to pronounce.

Say it a couple of times and it becomes kinda catchy.