Replies to post #30507 on Fuse Science Inc (DROP)

[Swankp]

Hi Sully-

I think it's a bit of a feedback loop w/ social media...almost a call and response type communication. TW tweeted something earlier in the month when the Drops were for sale, so this move makes sense in terms of messaging/communication...to me, anyway.

I also think that this is a really big deal for Fuse. Getting these flagship Drop products out to the public is the most important thing they can do to spread awareness, gain credibility in the consumer marketplace and generate honest feedback.

EJ is a great product, but it is not an impulse type purchase where someone says, 'I think I want some EnerJel.' It's for people who workout seriously, or combat specific physical discomfort/malady. These Drop products, on the other hand, can be taken by anyone under almost any circumstances - and purchased at a higher velocity than something like EJ.

They can move the needle...let's hope that they do. Happy Holidays.