Replies to post #7772 on Blockchain Loyalty Corp (BBLC)

[ospreyeye]

DVME: Diverse Media Group Inc. (DVME) Finalizes Joint Venture to Create Celebrity Superhero Franchises
* Reuters is not responsible for the content in this press release.
Wed Sep 16, 2009 4:15pm EDT
LOS ANGELES--(Business Wire)--
Diverse Media Group, Inc. (Pink Sheets: DVME) has completed the acquisition of a
50% equity interest in Celebrities in Action, Inc. ("CIA") in a joint venture to
create new superhero character franchises based on real-life Hollywood
celebrities. The new characters will be developed with major stars of film,
music, television and sports. Plans include original storylines spanning
television, film, mobile and home entertainment, videogames, publishing,
consumer products and merchandising.

Celebrities In Action, Inc. is a vertically integrated entertainment company
that develops, produces and distributes proprietary and licensed entertainment
content, with a particular focus on animated celebrities.

Diverse Media Group purchased 37,500,000 shares of CIA common stock,
representing 50% of all authorized shares of Celebrities In Action, Inc. In
exchange, Diverse Media Group agreed to assume CIA's responsibilities in signing
up celebrities and/or well-known athletes to participate in the creative joint
venture with Stan Lee's POW! Entertainment, Inc. Diverse Media Group also agreed
to issue 20,400 shares of its Series A Preferred Stock to Fordee CA Trust, the
majority CIA shareholder, exchanged for the acquisition of California PA Trust,
a California business trust owned by Fordee, and Fordee`s release of its option
to acquire the 37,500,000 shares of common stock in CIA.

CIA has an existing joint venture with Stan Lee`s POW! Entertainment banner to
develop, produce and distribute animated programming, content and merchandise
based on the premise of real-life celebrities in competition against characters
from other worlds. Diverse Media Group will identify and secure the celebrity
participation and Stan Lee will provide the creative vision to shape these novel
superhero personas.

Praised as "a legend" worldwide and honored with his own Hasbro "Marvel Legends"
action figure, Stan Lee is associated with such breakthrough superhero
characters as Spider-Man, The Incredible Hulk, The Fantastic Four, X-Men, Iron
Man and Daredevil. He is also recognized as an innovator in creating new media
opportunities and revenue streams for the superhero genre. Among his
accomplishments, Stan Lee is credited with leading the expansion of Marvel
Comics from a small division of a publishing house to a multimedia corporation,
and developing his characters into longstanding franchises.

Hollywood talent agent Chris Nassif, founder of Diverse Talent Group and its
parent company, Diverse Media Group, Inc., commented, "Stan Lee has excelled as
a visionary, a leader in the global media industry and a creative talent whose
complex fictional characters have become living, breathing members of our world.
We are delighted to provide the setting for him to create characters based on
real stars, which taps into the resources of CIA, POW! Entertainment, and
Diverse Media Group."

Lee`s POW! Entertainment company has a first-look deal with Disney, which last
month acquired his former company, Marvel Comics, for $4 Billion.

About Diverse Media Group, Inc.

Diverse Media Group, Inc. (Pink Sheets: DVME)
(http://www.diversemediagroupinc.com) is an entertainment company that
aggregates expertise across all aspects of the media industry. Diverse Media
Group has at its core the established 27-year history of its wholly owned
subsidiary, Diverse Talent Group. Diverse Talent Group is now the 10th largest
Hollywood agency offering talent and literary representation in commercials,
episodic television, cable programming and motion pictures. The company has the
ability to create programming, foster distribution and represent talented
individuals to fuel a new digital age of content generation. The parent company
also includes the subsidiary Talent Quest America, Inc., which identifies new
and rising talent representing the future of the Hollywood entertainment
community.

The information contained herein contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1993 and Section 21E of the
Securities Exchange Act of 1934 including statements regarding expected
continual growth of the company and the value of its securities. In accordance
with the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995 it is hereby noted that statements contained herein that look forward in
time which include everything other than historical information, involve risk
and uncertainties that may affect the company's actual results of operation.
Factors that could cause actual results to differ include the size and growth of
the market for the company's products, the company's ability to fund its capital
requirements in the near term and in the long term, pricing pressures,
unforeseen and/or unexpected circumstances in happenings, pricing pressures,
etc. Investing in securities is speculative and carries risk. Past performance
does not guarantee future results.

For all Inquiries: Please contact a Managing Member of Microcap Management LLC
at
2004 A West 120th Avenue, Westminster, CO 80234.
Phone:[phone]Fax: [phone]
Website: www.microcapmanagement.com





Diverse Media Group, Inc.
Attn: Rick Friedman
Phone: [phone]
Email: [e-mail]

Copyright Business Wire 2009