It's all in the timing. Seven days before X_Mas the weak hands will have finished running (the turkeys). The reason seven days, because if they wait any longer, it will be to-late to get every-thing in time to buy X-Mas stuff.
There is not much pouring in because, those on the side-lines, need to buy X-Mas stuff.
Nonetheless, that's when the strong hands will see that their patience paying. Week before week after X-Mas or there-abouts. I'm in.