Prokopton, You've made it emphatically clear in a number of posts that you feel Fuse needs sales of its Drop line in 7-11 and other convenience stores to be successful. You are probably right. However, allow me to play"devils advocate." What if Fuse were to advertise "available in CVS and Walgreens and other fine stores." In that way, it would be differentiating itself from other "energy drinks," and not be lost among the many rivals in convenience stores. Do you see any validity in this argument?