they all deal in different aspects of the industry. in my opinion you would be an idiot no to acknowledge others in this sector. stay diversified. go mjna!
Because H*MP is the one who made the announcement so they twisted it to their benefit. MJNA may or may not pump this, they may just kick in cash for the campaign.
My concern: they don't have a lot of cash to burn through, a real media blitz is expensive and I'd rather not see MJNA use any of that LOC for advertising. If rather see that LOC debt go to acquisitions/expansion.