I'm not an insider but I'm guessing Catherine Stein/ Lyric Culture at Lord and Taylor may be similar to the Lyrix / Claires where they have some sort of joint branding deal. What I do know is this is another avenue for revenue or should I call it "One Direction". LOL Hanna and Lyric (Lyrix,Lyric Nation, etc)are still out there making deals and sales. I'm onboard and ready for more investors. I'm giving up trying to convince those that think this is some sort of a scam with no real products. They may be a struggling company, but they are certainly not a scam. They may even be very successful. My money is on them being somewhere in the middle and headed more towards the successful side. We all have our own opinions. Go Lyric!