It is a different beast. I think this is great and I think I will stick around to see what happens. The concept is great especially the way the economy is today. We'll see.
I called and talked with ELAY, they are working really hard to A) get enterprise retailers to sign up and use their service B) host individual products in their site C) sell to smaller retailers their new SAAS D) Expand the other layaway sites (sports, medical, travel, etc...). This company is doing EVERYTHING they can possibly do and are limited only by their imaginations - they are contacting every website that has a shopping cart etc...