Nobody believes the downtrend! Everyone still loves this stock. They think the downtrend is just a "correction". Wrong! They hold and hold and hold, hoping it will reverse back up again. They probably bought at the end of Wave 3 or 5, or during Corrective Waves a,b. Good chance that the stock will now revisit the lows of the base.
If you held the stock all the way down, from Waves 3 and 5, into this Corrective Wave a,b,c, you have lost a large part, if not all of the profits, that you had made from Waves 1,3 and 5.
All of your money, is not totally lost though ! There is a light, at the end of the tunnel ! Every cloud has a silver lining !
The market often times gives you a second chance, to get your money back. You can begin to re-evaluate and accumulate at the base, where most new runs begin.