Solid article! I totally agree! Companies need to keep up with the latest trends. Twitter has become a major source of news. Just look back to all the recent happenings like the election, hurricane sandy, etc. it makes perfect sense that twitter will be used more and more as a way for companies to update their investors. We are just lucky EPGL has jumped on the twitter bandwagon earlier then some.
Twitter is public AND used for all kind of info. You could even have learned the Ben Laden "disposal" here before it was officially announced ! This is where president Obama first announced his victory...