A solid multi-national like NIKE would do incredible things for KBLB and it's PPS. NIKE's global marketing machine would create amazing exposure for MS and everyone would "Have to have it". People already line-up at midnight for their latest $180 sneaks....imagine what they would do for a product with SpiderSilk...."a must, for many"...I believe it would "sweep the globe"....and the Olympics...every country and athlete would demand it for "any perceived edge"