Look at the chart. It just closed in the bottom bollinger band channel, and a strong signal of it turning south, add in RSI, MACD turning down, and money flowing out....
If you want to buy in.... I would put in a price of $8.50 and pray for a bounce.
Fundamentally there are reasons to own SWHC... but don't try to catch a knife. Wait for it to bounce.
Disclosure... I do own $9 puts. Would go long around $5 or so.