ireland1- Your initial statement is correct , that “AAPT certainly knows what they are doing”, although I know your intentions were just the opposite. However, your subsequent statements are meaningless because:
1) Several months ago we learned that AAPT will be selling the NutraBars to their retail vendors/distributors at a price of approximately $. 65/each, with a suggestive retail price of $ 1.49/each. If in fact, any retailers were to later offer from time to time some specially reduced advertised price as many retailers do on all kinds of products, it would not affect AAPT profit margin. However, IMHO, when you compare a $ 1.49 retail price for a 4-ounce NutraBar to the best quality human nutrition bars, which weigh 2.75 ounces and retails for $ 2.00 to $ 3.50, I don’t think there shall be a need for retailers to discount the NutraBar price.
2) AAPT’s products are not “Christmas products”. It makes perfect sense to time the retail roll-out of AAPT’s food products with advertising consistent with the Holiday Season, in order to maximize viewer attention. And at $ 1.49 per bar, a box of 12 seems like a very nice (yet inexpensive) gift to give to a pet owner for the Holidays.
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