Your not seeing the big picture. This is not a slow roll out. When we do finally have ads and media time, we will have a slew of weapons, not just one or two. Imagine all of them in an ad together.
Can you imagine once 12 star performers start talking and promoting the products what will happen to the stock price. I just read several stories about Roy and Tiger contacts with Nike. One of these days we will be reading about Fuse in sport magazines.