Soccer is really unattractive market, especially in the US. There are a couple big franchise names, but I live in DC and can tell you DC united has really been a joke in this city.
the #1 name in the PGA is great. Adding more physical sports like NFL and NHL would help enhancing the brand along with MMA. So many brand names have taking off with MMA do to their branding opportunities with PPview and Strikeforce on Showtime.
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