I too think we should be expecting huge things. We are on the verge of putting all new product ideas in the big stores! This is very very exciting. About the competition. Really? AAPT announced the bars a very long time ago, and if someone wanted to come up with a bar and introduce it to the market, they have had years not months to do so. I don't think anyone realized how big it would be. But we do now! So AAPT is making as many bars as possible, so when they finally make it to the stores, they will have enough to meet demand. By the end of the year, we should be very excited around here!