How Virgin layers the brand into its offering the mobile space to create its territory
Making it more than just price in a price sensitive market
The lessons & watch outs for rolling out a branded MVNO
Examples of infusing the brand into all aspects of the customer experience from in store to the contact centre
Wouldn't it be cool if they say during thier presentation, "And one way we have started to "infuse the brand into all aspects of the customer experience" is by using Paperclick, a innovative technology developed to bridge the gap between the physical world and the internet................."
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