Mickey,
I heard pay per click also. Folks, we are at the center of the universe of the next big thing. Local search, and targeted advertising is the new advertisers' dream. It's coming, it's coming, and it is us.
The only thing you have to realize, and accept is that it is going to take a year or two to really take off. All the big internet players know about local search, and are trying to position themselves. The general public doesn't have a clue yet. We are ahead of the rest of the world, but they will catch up to us. We just have to hold on to be richly rewarded.
DannyJoe