Don't you think Rounder needs to change their name? Rounder will always be associated with poker, Vegas, entertainment, and Stanton. It reminds me of when Allied Signal bought Honeywell, where I spent 10 years working after I left Cast Crete. There is still Honeywell, but no Allied Signal because their name was mud at the time. It just doesn't make sense to me to continue the name for a energy drink unless you market it to stay awake for 20 hours of gambling.