Or....the company is releasing enough news (pump) to allow them to sell all their shares (dump). They will then buy back lower. Just another possiblity. Hope I am wrong.
Why did your Mom make you take a raincoat with you to school when you thought it was not going to rain?
Why did your high school coach tell you to "get back in the game" when in reality you both knew that your knee had been hurt in the previous play as you limped back onto the field?