I had not heard of them either, so I googled and read up on them. They have worked in deals that involved companies such as Tom-Tom, Hormel, Kraft Foods and many others. Looks like they specialize in helping business' with their expansion plans. Some of the items specifically discussed in the information that I read was relating to acquisitions of competitors, expansion financing, distribution lines, business plans, market/business growth, mergers, etc..... really nothing that DROP might be looking at right now :)
This is a very, very important relationship that they are forming. Apparently they are securing experts to assist with their growth and making sure that they that do things the right way. I personally believe that they are to the point where they realize they may get overwhelmed very soon with managing several different product lines, shipping sources, distributors, retailer relationships, etc... and they are looking for expertise in managing those issues.
Atlas is not small potatoes. By reading more about them, they are experienced and well managed. It seems like they would be a great resource for an up and coming company that needs some direction and experience with the issues that they are about to encounter. In my opinion, this is a very good sign.
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