different name???....yeah, OK.....debunked my behind:
watch the first two seconds of this video.....(and then, later on in it)
read the PRs where is says:
The product is branded Singular 96™
see that little TM after the name, and they say it quite clearly....and if it was "in the process" then it would not be Trademarked yet, and using it would be a bit deceitful, IMO