Old but relevant: (April 2002) Fujitsu Ten to further emphasize overseas expansion Fujitsu Ten, a leading car audio maker, is strengthening "Infotainment" (combining information and entertainment) and focusing on system development covering IT and digital AV. Their major product is "AVN" that integrate audio systems, monitors and navigation into 2DIN. In FY2001, their sales jumped by 50 percent and sales share of audio units increased by 9 percent (13 percent for car navigation systems alone). Their main brand "Eclipse" is available in North America, Korea, Thailand, Australia, Taiwan and Malaysia. They are scheduled to start sales in Singapore this year. If Eclipse will achieve high recognition, they hope supplies will expand to the US Big Three as an OEM product. To respond to increasing demand for cost reduction from automakers, they are scheduled to shift to production in other countries where labor costs are low. Their current overseas production accounts for 40 percent of their total figure and they plan to increase to 50 percent in 2004. To achieve their FY2003 sales target of 200 billion yen ($1.5 billion, $1=132 yen), they plan to propose effective and attractive ideas to automakers to survive in the fierce competition between parts makers.
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