I would like to think that most traders when they buy ANYTHING, they don't buy the hype, P.R., or news and actually do some DD, research, and learn from experience even if they get burned!
"FAILURE IS YOUR GREATEST TEACHER"
Who knows that even if they build a unit, whether it will lead to anything successful....
I've had a busines and regardless of how big or small, it does take time to even break even.
We'll see how this develops!