*The price per share on the date of the announcement of the sale was $7.30. A decline in pps.
SPOKANE, Wash., Sept. 4, 2012 /PRNewswire/ -- Red Lion Hotels Corporation (NYSE: RLH) announced today it has sold for $9.0 million the Red Lion Hotel Sacramento at Arden Village. This hotel was previously leased to the buyer. As part of the transaction, the franchise agreement at that location will terminate and a new franchise will be added in Sacramento. "This transaction supports our strategy to reduce debt, expand our franchise system and improve the competitive position of our hotels," said Jon E. Eliassen, President and Chief Executive Officer of Red Lion Hotels Corporation. "We sold our property in Sacramento and added a new franchise hotel with extensive meeting and banquet facilities that make it a much better fit in that market for the Red Lion brand going forward."
In November 2011, the company acquired ownership of the Red Lion Hotel Sacramento at Arden Village as part of an agreement with iStar Financial Inc. to purchase 10 previously leased hotels. The company has been leasing the property to a company owned by Kumar Sharma, which has now purchased the hotel from Red Lion. As part of the transaction, Sharma's subsidiary, Shri Vinayaka Hotel Inc., has signed a new franchise license agreement with Red Lion Hotels for the former Woodlake Hotel Sacramento, a property he also owns.
"Our new franchised property in Sacramento is in a wonderful location and is a great fit for our customers," said Ron Burgett, Executive Vice President of Lodging and Brand Development for Red Lion Hotels. "And, we are especially pleased to carry forward our business relationship with Mr. Sharma."
The new franchise, the Red Lion Hotel Woodlake Conference Center Sacramento, is located at 500 Leisure Lane on the scenic shores of a private lake, just three miles from the Sacramento city center. The full service hotel offers 306 guest rooms, 60,000 square feet of meeting space, a fitness center and an outdoor pool. The Lakeside Bar and Grille in the lobby of the hotel is known for its views and for its Mediterranean and California Fresh cuisine. The property is a popular wedding and meeting venue.
"Red Lion is well-recognized in Northern California," said Kumar Sharma of Shri Vinayaka Hotel, Inc. "We are looking forward to our continued franchise relationship with Red Lion and all of the benefits we expect to have from converting an independent hotel to a trusted brand."
SPOKANE, Wash., Sept. 12, 2012 /PRNewswire/ -- Red Lion Hotels Corporation (NYSE: RLH) today announced the company has signed a franchise license agreement with the owners of a hotel located at the Denver International Airport, the fifth busiest airport in the nation.
"Our new franchise is one of the closest hotels in proximity to the Denver International Airport, a superb location that will gain visibility for our brand," said Ron Burgett, Executive Vice President of Lodging and Brand Development for Red Lion Hotels. "We have been looking for just the right property in this airport market and we are glad to have this hotel join the system."
The future Red Lion Inn and Suites Denver Airport, located at 7010 Tower Road, is expected to join the system by November 2012. The hotel has 87 guest rooms and is just minutes from downtown and multiple venues, including those used by the Denver Broncos, Colorado Avalanche and Denver Nuggets.
"With all of the competition we have in this market, we think Red Lion will help us to differentiate our property and compete in the midscale segment," said Zanfar Kahn of Tower Hospitality, owners of the hotel.
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