Replies to post #167495 on Bebida Beverage Company (BBDA)

[stoutman]

Agree. It's sad that after KU has gone into Cefco stores, Rushco stores, EZ Stores and every Walmart in SC, plus now starting in NC, some can only find fault with a raceteam sponsorship to try and make BBDA and its CEO look bad. Is absolutely ridiculous and is grasping at straws. A little refresher course on marketing and advertising would do these few truth-stretchers some good.

Koma Unwind is rapidly becoming a player in the beverage industry with new distributors and increased revenues coming in every day. As more Walmarts come on board and when details of the huge Bebida Europe-Asia partnership is announced, all will see the real value and potential for BBDA....and the pps will skyrocket. $$$!!

$bbda

[OlafKjelldsen]

If planned and executed properly, these methods of advertising can be very successful.

And if planned and executed improperly, the way Bebevco has done, it's a self-indulgent waste of money.

Even if BBDA did not have a successful marketing campaign with race cars, the company was testing the waters and trying to find the best methods to promote its products.

Even if?

They are not "testing the waters" with race sponsorship, they've been doing it from day one and they are still doing it, despite there being absolutely no demonstrable ROI.

Continuing to do something which has not provided any verifiable results is not "trying to find the best methods", it's the CEO doing what he likes because he likes to do it. He's got all kinds of justifications for it but none of them involve being able to demonstrate a ROI that justifies the cost.