Actually, they are going about it the right way. They will be signing agreements with distributors for home builders. Establish a success of installations. Build a following as the leader in the consumer home. ONce that is established, then maybe consider a regional test of retail channel sales. Though that is years down the road, and I would advise against it until they have a very well established product brand, and even then, very cautiously. Why? The absolute worst thing would be for them to have product on the shelf. Too much risk if it doesn't sell. I have seen first hand companies that think acquiring shelf space at a major retailer like Home Depot or Walmart is their dream opportunity. It's not. In fact it can ruin a company. Retailers give shelf space for products that move/sell. And no unknown product is going to move without a lot of promotion and advertising. The manufacturer needs to promote, advertise to move the product off the shelf. If not, its loaded on a truck and shpped back. Give the EcoSafe team some credit, they know what they are doing. This is a good product at the right time, marketed the right way. Could they do more, better? Yes. The consumer will tell us if they want it. If the product is good, and consumers like it, this could be huge.
My 2 cents,
MG
News 
Market Data 
Discover 
