That is a good question I don't have the answer to.
It is something to be argued about though.
How many peer endorsments are born out of word-of-mouth contacts like the ones that occur in the context you have described between members of the everyday workout community in your gym as opposed to how many will be compelled to use Muscle Pharm products for the first time because they found out a prominent athlete uses them?
And you also have the personal endorsement dynamic from professional athlete to professional athlete in the locker room and gym etc.
This is why there is so much long term optimism surrounding this company despite the oh so discouraging current circumstances represented by their shockingly low and sliding stock price.
Frankly, the celebrity endorsements are my biggest quarrel with MSLP. I can't imagine that those endorsement dollars couldn't be better used elsewhere. Does ANYBODY buy Assault because "Ochoa Cinco" endorses it? Is there anybody who is truly that shallow?
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