I would compare it to most pinks, BCCI has a real chance of making it as a good profitable company. Just give them a little more time. They entered the market at a very difficult condition where 5 dollar latte is not easy to come around. As economy gets better, more baristas will be opening across the country. One day, they'll have over 100 baristas and BCCI will be at 5 dollars instead of 5 cents. We'll get there, might take a little more time. I mean 5,000 investment that could potentially go to 500,000 thousand is a no brainer. GLTA.